Value prop 101: How to define your value prop and use it effectively

I developed a mini framework that might help get you started with:

  • Defining your product/company's value proposition
  • Using that value prop effectively in your GTM marketing assets

I've outlined my thoughts in a series of posts as follows:

  1. A simple formula for defining your value proposition (how to get started with defining your positioning and value prop)
  2. The benefit ripple effect of your product (expanding your value prop to include multiple layers of benefits)
  3. Using the "benefit ripple effect" in your marketing assets (how you can effectively use these benefits to start creating GTM marketing assets)

Obviously, this is a big topic with a lot more to discuss, but this should give you a decent orientation for moving in the right direction.