Using the "benefit ripple effect" in your marketing assets

In an earlier post, we talked about the "benefit ripple

Why your error messages should make people smile

Two great microcopy examples I've seen recently from Discord and Userflow. And three suggestions as to how you can benefit from making your microcopy more fun, engaging and authentic. #copy #copywriting #microcopy

The LinkedIn Post Matrix

A breakdown of the four types of LinkedIn posts. Knowing these categories and how they are positioned on the "LinkedIn post matrix" will help you develop a more effective LinkedIn content strategy #socialmedia #LinkedIn #content #writing

Your gut also gets a vote

Sometimes the best content creation happens when you listen to your gut, and not just what the data and the numbers are telling you. This also has benefits for maintaining good creativity hygiene.

How to become a better writer

The quickest tried and tested way to become a better writer