Value prop 101: How to define your value prop and use it effectively

I developed a mini framework that might help get you

Using the "benefit ripple effect" in your marketing assets

In an earlier post, we talked about the "benefit ripple

The "benefit ripple effect" of your product

We've talked elsewhere about a simple framework you can use

A simple formula for defining your value proposition

What does your company do? Ask 10 people this question.

"How to Launch a Product" (me on Innovation Fika ep. 94)

I was recently featured on episode 94 of Innovation Fika with Donnie Lygonis. We talked about high-level frameworks and approaches to "how to launch a product". #interview #productlaunch #gotomarket

Why your error messages should make people smile

Two great microcopy examples I've seen recently from Discord and Userflow. And three suggestions as to how you can benefit from making your microcopy more fun, engaging and authentic. #copy #copywriting #microcopy

The LinkedIn Post Matrix

A breakdown of the four types of LinkedIn posts. Knowing these categories and how they are positioned on the "LinkedIn post matrix" will help you develop a more effective LinkedIn content strategy #socialmedia #LinkedIn #content #writing

People like free stuff

4 free-giveaway playbooks, using examples from Hubspot, Firebolt, Algolia and MyHeritage

Your gut also gets a vote

Sometimes the best content creation happens when you listen to your gut, and not just what the data and the numbers are telling you. This also has benefits for maintaining good creativity hygiene.

How to become a better writer

The quickest tried and tested way to become a better writer