Go to market

Value prop 101: How to define your value prop and use it effectively

I developed a mini framework that might help get you

Using the "benefit ripple effect" in your marketing assets

In an earlier post, we talked about the "benefit ripple

The "benefit ripple effect" of your product

We've talked elsewhere about a simple framework you can use

A simple formula for defining your value proposition

What does your company do? Ask 10 people this question.

"How to Launch a Product" (me on Innovation Fika ep. 94)

I was recently featured on episode 94 of Innovation Fika with Donnie Lygonis. We talked about high-level frameworks and approaches to "how to launch a product". #interview #productlaunch #gotomarket