Value prop 101: How to define your value prop and use it effectively

I developed a mini framework that might help get you

Using the "benefit ripple effect" in your marketing assets

In an earlier post, we talked about the "benefit ripple

The "benefit ripple effect" of your product

We've talked elsewhere about a simple framework you can use

A simple formula for defining your value proposition

What does your company do? Ask 10 people this question.

The LinkedIn Post Matrix

A breakdown of the four types of LinkedIn posts. Knowing these categories and how they are positioned on the "LinkedIn post matrix" will help you develop a more effective LinkedIn content strategy #socialmedia #LinkedIn #content #writing