👋 Hello.
Welcome to Product Marketing FYI - an open collection of marketing playbooks, GTM insights, and a few other interesting ideas.
What can you expect to find here?
Go-to-market Playbooks - Step-by-step, tactical guides detailing how a specific problem was solved or how a specific goal was reached.
Insights - My $0.02 on various topics relating to marketing, GTM, company building, and career growth.
Email Newsletter - A weekly dose of playbooks & insights, tools, and resources that will help you on your go-to-market journey.
Product Marketing FYI Podcast (coming soon).
Why am I doing this?
Because it’s an easy way to share useful info with more people.
The best marketers I know have two things in common:
They don’t claim to know everything. They are comfortable asking others for actionable suggestions to solve their current challenges, even when their peers are operating in different industries and business models.
They share the stuff that’s worked for them so that others can do the same.
I’ll be sharing what’s worked for me, and promoting what’s worked for others I’ve learned from.
Hopefully, you’ll find it valuable and applicable to your own projects/career.
Is the content industry-specific?
Well, yes and no.
Every situation is, by definition, specific. So a ‘playbook’ will outline how I navigated a specific situation to achieve a positive result.
But while each situation is specific, the results are almost always relevant across the board. Everyone wants more traffic. Better CTRs. Qualified leads. Effective content. Engagement on social. Higher open rates. And more.
So if I can show you how I succeeded in achieving a desired result, you’ll be able to learn from it adapt it, and apply it, even if your company or organization is operating in a totally different industry.
I’ve seen this work countless times. A few examples:
A playbook that increased traffic for a devtools startup was adopted effectively for a non-profit organization
A cold-email playbook used to launch an open-source tool was successfully applied to a consumer-facing SaaS
A content strategy that worked on developer blogging platforms was adapted successfully by a clean-tech company and by individuals for their personal LinkedIn posts
There are many more examples, but you get the idea.
My hope is that marketers and GTM pros across the board will benefit from what we’re doing here.
Is the content original?
Yes.
Most of the stuff here is from my notes and my professional experience.
Some of the playbooks and insights are sourced from other marketers who have shared their wisdom with me. In these instances, I give a clear and well-deserved shout-out.
About me
I’m a product and marketing executive with a pretty unique cross-section of industry experience. I’m currently Head of Marketing at Livecycle - a leading DevTools technology startup
Over the past 15+ years, I’ve led teams in launching dozens of products B2B, B2B2C, B2C, B2D (business-to-developer), and open source. I’ve also worked closely with government agencies and non-profit organizations on developing, positioning, launching, and growing their products and initiatives
I've had the unique opportunity to build 0-to-1 early-stage startups and also to launch large-scale offerings in multiple industries for the likes of Verizon, Sprint, Dixons Carphone, John Lewis, Kodak, Rovi, AWS, Assurant, Deutsche Bank, and the Israeli government (and more).
FWIW, my product work has been recognized by TechCrunch and Forbes, and my content/marketing work has been recognized by HackerNoon, DevTo, and other tech & marketing media outlets.
Feel free to reach out and connect with me on LinkedIn.
